From bland to grand… The combination of clean typography feels utilitarian yet friendly, with the brand sign-off and playful cow pattern which adds warmth and humour to what could have been a soulless design.

From packaging to POS, recipe inspiration and colour now dominate the fixture. To regain customer trust, the tone of voice reassures on quality, reinforcing the taste notes of each product, providing that “feel-good” factor along with the famous “Asda Price” feeling.