The Chippy is the rejuvenation of the UAE’s favourite fish and chip shops as seen on the streets of the UK. It’s a fresh take on traditional fish & chips, combining fresh seafood with healthy bowls and generous servings to deliver humble food with a friendly experience. It’s a Chippy done right.

The end result is a high quality brand positioning, through a concise identity, and structured typography to form a high quality fish and seafood brand. I produced their branding, menus, website, leaflets & large format posters for their shops and promotional material.